Create a cultural movement
23XI is committed to creating change across society, advocating to make a difference, and supporting the community initiatives of its founding partners, owners, drivers, employees and fans.
Home / Team
Set thestandard.
Mission, vision and values. What the team is building and how it goes about it.
Our vision
To be the world’s leading motorsports team by setting the standards for others to follow, winning on and off the track and building a global, diverse community of employees, partners and fans.
Our mission
At 23XI Racing, we strive to be a leader in ushering in a new era of NASCAR racing, both on and off the track.
In that mission of inclusion, 23XI is looking forward to the challenge of connecting with longtime NASCAR fans and welcoming new fans to racing, in addition to providing a professional and inclusive work environment for our employees and partners.
What we stand for
Six commitments
Innovation
We will never give in to complacency and are always looking ahead to the future. It is our priority to drive innovation while remaining at the pinnacle of our sport with unparalleled performance and superior quality.
Statement to partners
We are committed to building long-lasting relationships with our partners and to introducing their brands to our fanbase, driving equity and building trust, all while delivering value through activation programs, driving business results and creating a strong connection with our audience.
Fans and community
It is our goal to grow and embrace our fanbase and continue to drive engagement, positive sentiment and brand affinity. Ultimately, we want to build a strong core of fans and grow our audience across social and digital channels, media outlets, at races and within the community.
A winning team that champions transformation
Together we are a formidable team positioned to disrupt the industry by championing a transformative culture of inclusion that is focused on building a winning organization.
Confidence
23XI has experienced leadership to guide the direction of the organization and our culture, with incredible confidence in delivering a world-class operation with the best talent and workforce in the industry.
Our values
How we race
Select a value to read what it means inside the shop.
It is our commitment to develop a championship-caliber organization, enabling the team to have a credible and influential voice across the sport with a desire to be passionate, hard-working and consistent.
We are working to break down barriers and represent a new, forward-thinking America: advocating for positive change in the community and across society, and delivering on a promise to make our team and the sport more diverse and inclusive at all levels.
We invest in our greatest asset, our people, and understand that every team member takes immeasurable pride in playing their part to deliver at the highest standards, while demanding the utmost respect and accountability.
Our partners are at the center of everything we do, and our success is deeply rooted in strong collaboration to bring brand assets and partnerships together to leverage marketing channels and media opportunities to increase joint visibility.
Innovation is at the forefront of our identity as we are focused on delivering world-class content and transforming the sport by being pioneers that attract and retain race fans and existing and new partners to the sport.
Ownership
Jordan.
Hamlin.
No ceiling.
Jordan23
+HamlinXI
=One team23XI
Michael Jordan and Denny Hamlin built 23XI Racing to win on and off the track. The name carries both of their numbers. The standard carries theirs too.
The lineup
