Culture
For this project, the opportunity is culture. 23XI is redefining brands linked to motorsports, intentionally and with purpose.
Home / Intersect
Where racingmeets culture.
A brand platform where racing, car culture, fashion, music and more come together. Presented by Xfinity.
What is Intersect?
A new lens on the sport, built for new fans.
23XI Intersect is a brand platform where racing, car culture, fashion, music and more come together to create a distinctive experience across a series of curated events, with the goal of exposing new multicultural fans to our sport through a completely new lens.
The idea
Three parts
Approach
We are opening up and letting people look under the hood. What they will find is a different approach to NASCAR than they were expecting, with diverse drivers, teams and each other: new fans who can help power the next generation of the sport.
Grassroots
We have created an own-able grassroots event series focused on multicultural initiatives and brand building, with unique in-market lifestyle activations showcasing our partners and our commitment to moving the sport “Forward Together.”
Event recap